about us

hey there! i’m lindsay.

And Pinch of Yum is my little corner of the internet!

I’m the voice, author, and creator behind Pinch of Yum. What started as a casual hobby for nights and weekends while I was working as a fourth grade teacher has now grown into a full-blown business (!!) that reaches millions of people with fun recipes each month.

I live in Saint Paul, MN with my husband Bjork and our dog Sage. My favorite things in life are a big plate of pad Thai, sunny days, and going to the dog park.

In this space, I am always sharing fresh, flavorful, (mostly) healthy recipes that I love to make and eat in my real, actual, every day life. If I wouldn’t eat it in real life, I won’t put in on the blog. My goal is to inspire you with food that is both approachable AND exciting, whether you’re cooking for yourself, your family, your roommates, or your friends. I want you to be so excited about these recipes that you eagerly await 5pm when you can go home from work and start cooking.

On a related note, I absolutely LOVE seeing the food that you’re making. It will make my day if you tag @pinchofyum in your Instagram photos and stories! We love to shout out our favorites on Fridays with our Reader Awards on Instagram Stories.


Along with all the recipes, I also use the blog to share bits and pieces of my life outside the kitchen – from photos of my favorite trips, to reflections on grief and loss, to life as a dog mom.

  • Travel: From living in the Philippines, to the ultimate European adventure, to tacos in Austin! Oh my gosh, I love to travel.
  • Afton: On New Year’s Day 2017, we said goodbye to our only baby boy, Afton. He was one day old. I have shared a lot about that journey on the blog and have found so many meaningful connections with readers through his story.
  • Motherhood: In September 2018, we welcomed our baby girl Solvi Afton into the world. I’ve written a lot about her and my experiences with motherhood.
  • Home Stuff: We bought our house in 2013 and have done multiple projects on it – from redecorating, to a full-blown kitchen remodel, to creating a master suite in our upstairs attic.
  • Sage: Sage is a queen and she joined our family in 2015 and she is the absolute best. She’s also the official POY mascot. You can waste your day away.

I also share about my life on my person instagram @lindsaymostrom.  I’d love if you followed me there too!


As we grew the blog into a source of income, my tech-loving husband Bjork decided to detail our journey publicly as somewhat of an “experiment.” And as a result, lots of people starting asking us how they could do the same thing. In 2013, Bjork and I built a community called Food Blogger Pro as a place to teach people everything we’ve learned over the last 7-8 years in this industry.

Okay, so can I brag about this since it’s really Bjork’s thing, not mine?

You guys, Food Blogger Pro is amazing. It contains over 350 easy-to-understand videos, an active community forum, a panel of industry experts, live monthly events where you can submit your blogging questions, and discounts on tools and services made specifically for food bloggers.

We open our enrollment only a few times each year! To check the dates of the next enrollment or get on the waiting list, click here.

In the meantime, check out our Food Blogger Pro podcast.


We have an entire team of geniuses behind us at Pinch of Yum who are experts in a little bit of everything – from customer service, to social media, to videography, to assisting with recipe shoots. They are EVERYTHING. ♡